Northwest Nrewcomer IntroGuide

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Our Reader Demographics

Our Reader Demographics

Northwest Newcomer represents many major Northwest Washington cities; Seattle, Bellevue, Tacoma, Everett, Olympia and their surrounding neighborhoods that abound with advertising opportunities spanning many industries. If you are searching for the High earning, Big spending families in this area, then our publications are the perfect fit for your advertising needs. The typical relocating family will spend more in their first 6 months here than the more established family spends in 6 years. Their interests include children’s activities, continuing education, home improvement, fitness, shopping, the arts, style, music, cooking, sports and more.

Typical Northwest Journal Readers

New Residents Likely to Seek Goods, Services or Business Relationships over Established Residents*:

Apartments 18x
Appliance 19x
Attorneys 15x
Attractions 12x
Autos 19x
Banks 12x
Boats 12x
Builders 25x
Carpet 19x
Casinos 12x
Cell Service 15x
Childcare 21x
Chiropractors 15x
Churches 12x
Colleges/Univ 19x
Decks 17x
Decor/Design 19x
Dentists, Fam 15x
Dentists, Cos15x
Education Svcs 19x
Employment Svcs 12x
Excursions 12x
Financial Svcs 15x
Fitness 15x
Flooring 19x
Furniture 21x
Golf 15x
Government Svcs 15x
Healthcare 15x
Home Exteriors 18x
Home Interiors 19x
Hotels 15x
Housing 31x
Insurance 12x
Internet Svcs 15x
Jewelers 12x
Landscape 15x
Libraries 12x
Mortgage 31x
Movers 19x
Museums 12x
Music 12x
Naturopaths 12x
Nightclubs 15x
Outdoor Adventure 12x
Painting 15x
Pharmacies 15x
Physicians 15x
Realtor & Relo 31x
Resorts 12x
Restaurants 35x
Roofing 12x
Schools, Private 31x
Senior Svcs 12x
Shopping 35x
Sporting Goods 15x
Storage 17x
Temporary Housing 21x
Theatre 12x
Tourism 12x
Transportation 12x
Utilities Svcs 19x
Vision Care 15x
Window Coverings 21x
Wine 12x

Demographics:

• Age, 30-55
• Male/Female Ratio, 48/52
• Net Worth, $1,227,000
• Married, 67%
• Children, 55%
• Household Income, $119,000/yr
• Own a home 94%; worth $553,000
• Own a 2nd home 22%; worth $247,000
• Plan to remodel or redecorate, 88%
• Plan to Travel this year, 72%
• Manager/Professional, 73%
• College Educated, 91%

% of Our Readers Will:

• 94% will use Northwest Journal to assist them in their move
• 91% will use Northwest Journal to become familiar with their new hometown
• 79% will keep Northwest Journal for 6 months
• 57% will keep Northwest Journal for 12 months
• 82% will use Northwest Journal to assist in buying decisions

* Information compiled from a variety of experts, consumer response sources, and industry data both public and private.

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